Social Media in Travel, Tourism and Hospitality [PDF] [StormRG]
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Social Media in Travel, Tourism and Hospitality [PDF] [StormRG]
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Torrent File Content (3 files)
Social Media in Travel, Tourism and Hospitality [PDF] [StormRG]
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Cover.jpg -
95.16 KB
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Social Media in Travel, Tourism and Hospitality - Sigala, Marianna, Gretzel, Ulrike, Christou, Evangelos.pdf -
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Description
Author: Marianna Sigala, Evangelos Christou, Ulrike Gretzel
Series: New Directions in Tourism Analysis
Hardcover: 316 pages
Publisher: Ashgate Pub Co (February 2012)
Language: English
ISBN-10: 1409420914
ISBN-13: 978-1409420910
Format: Retail PDF
Reader Required: Adobe Reader, Foxit, Nitro, Adobe Digital Editions
Note: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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Cover from actual book file
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Scientia est potentia
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